For hospitals & long-term care organizations

Entry-level hiring, solved for care organizations.

Wend Care turns social-media reach into hired, retained CNAs, QMAs, CMAs, and patient care technicians. We plug into the recruiting you already do — and you only pay when someone starts.

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Wend Care
Career counselor · SMS
Hi Pat, I saw your video. I've been a CNA for a few years, just looking for something new.
Great — do you have a preference on location, shift, or hours per week?
Zip 46816, no more than 10 minutes away. First or third shift, Monday–Friday.
Here's a Patient Care Tech opening on a Med/Surg unit that matches. Would something like this work for you?
I got the job. I started last Monday.
Hired — direct to your payroll
The market

The entry-level workforce gap is widening

+16%

Projected job growth for CNAs and QMAs, 2019–2031

Source: U.S. Bureau of Labor Statistics

101%

National turnover rate for CNAs working in nursing homes in 2020

Source: PHI Consulting

10k

Baby boomers reaching retirement age every day

Source: U.S. Census Bureau

The model

A different kind of recruiting partner

Complementing, not replacing

We integrate with your existing recruiting strategy and job listings. There is no new software to learn and nothing to install.

Reach your job boards don't have

We meet the next generation of healthcare workers where they are — 73% of our viewers are between 18 and 44, and many haven't worked in healthcare yet.

Aligned incentives

No setup, subscription, or advertising fees. We spend our own marketing budget on your roles and are paid only when someone is hired.

A caregiver sharing a laugh with an elderly resident
The work

Every hire is someone showing up for a shift.

We recruit people into care careers, not just into openings. Our counselors stay with each candidate through application, interview, and day one — which is why the people we place tend to stay.

Results

What one hospital system saw in three months

For a regional hospital system — one carrying 550–600 total open roles across the organization on a typical day — Wend Care's northeast Indiana talent pool produced:

368

Applicants interested in patient care roles

239

Arrived already certified in healthcare

1–3

New hires starting per week

Read the full case study

Tell us which roles you can't fill.

A conversation costs nothing — and there are no fees until someone you hired through us starts work.

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